Following a successful partnership with Southeast Asia’s most prestigious football championship in 2016, Pinaco – Southeast Asia’s leading dry cell and storage battery manufacturer – has renewed its partnership with the AFF Suzuki Cup this year as an official supporter.

Driven by a business philosophy that “energy leads to success”, Pinaco’s objective in partnering Southeast Asia’s most prestigious football competition is to inspire the players to excel on a regional stage as well as enable the organisers to deliver the most thrilling football action to fans. Pinaco is committed to accelerating the development of Vietnamese football, and through its commercial support, elevate the overall standards of Southeast Asian football. The Vietnamese brand will be capitalising on the tournament’s unrivalled popularity in one of the world’s fastest growing economic regions to grow its market share in ASEAN.

As an official supporter of the tournament, Pinaco will enjoy significant amounts of brand exposure and fan engagement opportunities across the region. The Pinaco logo will be prominently displayed on official tournament collaterals and perimeter advertising boards in every stadium. By adopting the official tournament logo across its marketing platforms, Pinaco will be able to enhance its brand profile through its association with the ubiquitous AFF Suzuki Cup brand.

“We are pleased to have secured yet another strategic partnership for Southeast Asia’s most loved football championship,” said Tom Smith, President of Football (Asia) at Lagardère Sports – the exclusive commercial partner of the AFF Suzuki Cup.

“Pinaco’s remarkable success with the preceding tournament is testament to the AFF Suzuki Cup’s prowess in elevating the status of domestic brands in this region. We look forward to continue supporting regional and local brands like Pinaco in harnessing the passion points of fans and growing their brand equity.”

The backing of the tournament by a strong domestic brand underscores Vietnam’s growing influence in the region. Following the Vietnam U23 team’s successes at the AFC U23 Championship and more recently at the Asian Games, the Vietnamese national team is poised to receive a groundswell of support at the AFF Suzuki Cup 2018.

Pinaco’s spokesperson said, “With the outstanding achievements of the U23 team recently, Vietnamese football has grown to match the strides of the greatest teams in Asia, and is undoubtedly the pride of Vietnamese people. We look forward to witnessing the making of history by the Vietnamese national team at the AFF Suzuki Cup 2018. As the only “national brand” in the dry cell and storage battery industry in Vietnam, Pinaco is poised to assert our leading brand position in Southeast Asia, and all across Asia. More importantly, as the official supporter of the AFF Suzuki Cup, Pinaco is excited to enable the delivery of premium sporting action to millions of Vietnamese and Southeast Asian football fans.”